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A Greener
Shade
of Brown

As the world’s largest package delivery company and the premier provider of global supply chain management solutions, UPS also has a long history of leadership in sustainability reporting. UPS was one of the first U.S. corporations to report to a G4 Comprehensive level and is recognized for communicating at the highest levels of transparency. Their challenge to CRI for their 2015 Sustainability Report: Devise new ways to make their information-packed, data-driven report approachable and easy to digest. Relevant, engaging infographics communicate goals, progress, materiality and business processes. Numerous sidebar perspectives bylined by internal and external stakeholders look beyond the numbers and discuss emerging trends and opportunities. The takeaway? Big Brown is delivering many new ways to be green.

Infographics play a prominent role in communicating the UPS story and are leveraged beyond the report in a variety of channels.

A key objective for UPS was to highlight their people throughout the report.

INFO
GRA
PHIC

There are visual prompts throughout the report that align with GRI reporting.

A variety of
internal and external
stakeholder voices
are included
in the report.