Integrated reporting

Brown-Forman has been a leader in the spirits industry for more than a century. We help them communicate how business and sustainability are intertwined.

While you might not have heard of Brown-Forman Corporation, you’re likely familiar with at least one of their iconic spirits brands, including Jack Daniel’s, Old Forester, Woodford Reserve and more. The publicly traded company is majority-owned by family members who operate with a long-term perspective that benefits shareholders of today and tomorrow.

Integrating financial and ESG reporting

This family-oriented mindset — and focus on the future — make Brown-Forman especially attuned to ESG issues. The company’s whiskeys, wines, tequilas and other products depend on agricultural commodities, so being good stewards of natural resources is an important way they manage risk. For the past three years, CRI has helped Brown-Forman craft their Integrated Annual Report to underscore the commonality between business and ESG performance. CRI also produces Brown-Forman’s annual Proxy Statement, which provides essential information to stockholders about participation in the company’s annual meeting.

Many of Brown-Forman’s brands have roots in distinctive places — from the Kentucky foothills to the Scottish seaside — that give its products their unique characteristics. As a leader in many top-shelf spirits categories, Brown-Forman’s content must reinforce both each brand’s individuality and its premium market position. In the company’s investor and ESG communications, we leverage design and photography that meet each brand’s exacting standards, while presenting a holistic corporate point of view that conveys a confident vision for the future.

We’ve produced integrated reports for other clients looking to communicate both business and ESG impact.