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Making
Meaningful
Connections

For a successful financial institution like Regions Financial, there’s a direct connection between the expertise and engagement of its associates and the ability to deliver for customers and communities. The nation’s 16th-largest full-service bank, with operations across the South, Midwest and Texas, Regions worked with CRI to theme the 2017 annual report: All Together Now. This messaging framework describes Regions’ holistic approach to creating value for all its stakeholders. At the inception of our creative partnership with Regions six years ago, we transformed the report to an exclusively interactive format, one of the first in its industry. It’s a change that has delivered a more dynamic and engaging report, as well as sizable cost savings.

A parallax scroll function, featuring Regions employees, communicates the theme of togetherness.

Formatted for delivery on all devices.

The introduction provides an opportunity to spotlight real customers – and the Regions bankers who serve them.

GROWTH STRATEGY

A CEO video adds a personal touch.

Graphics in a pdf make content easy to take in at a glance.