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A Refreshed
Strategy
From Every
Perspective

In December 2015 Regions Financial, the 25th-largest U.S. bank, held its first Wall Street investor day in several years to outline a new strategy for growth and profitability — one that emphasized operational efficiency and new initiatives to drive organic growth across its franchise. We themed the Regions 2015 Annual Report to reinforce and amplify those strategic initiatives. In both its digital and PDF format, “Perspective Regions” explores and explains the new strategy from the perspective of frontline employees, senior management, community leaders and a member of the board of directors. Regions has a clear, thoughtful and achievable plan to build franchise value. The 2015 Report serves as an important platform to help communicate that strategy to external and internal stakeholders.

A highly interactive home page supports strong messaging to open the report.

GROWTH
STRATEGY

Infographics underscore the fundamental strengths of each Regions market.

A series of custom-
produced videos illustrate how Regions is executing its strategy
WATCH VIDEO

When budgets or logistics don’t allow for video, we can often leverage interactivity to simulate a video experience.