Connected –
and Forward

Just how rapidly is the automotive business evolving? According to General Motors Chairman and CEO Mary Barra, “The auto industry will change more in the next 5 years than it has in the last 50.” Across the 140 countries it serves, GM is taking the lead in rewriting the rules of vehicle use and ownership, including connectivity, car-sharing, alternative propulsion and autonomous driving. In its 2015 Sustainability Report, our sixth for GM, the company and its leaders address these trends and the forward-thinking strategy it is executing to create a new automotive future. Our sustainability communications partnership with GM is all encompassing, from managing materiality assessment to content production to complete digital design and development.

The home page of the report provides the reader with vignettes that highlight key focus areas for
General Motors.


We adopt content for both print and interactive applications.

The majority of the GM
report navigates clearly
through nine material issues
and then delves deeper
into sub-topics within
each issue. Effective layering
of content helps readers
navigate through the report
in an efficient manner.