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How Real
Can You Be?

The Campbell Soup Company is on a journey to offer more “real food” with simpler ingredients to meet consumers’ changing preferences. From responsible sourcing to clean labeling, corporate responsibility is fundamental to its strategy to be the “leading health and well-being food company.” For Campbell, CRI created a report that highlights Campbell’s new refreshed CSR strategy and a set of measurable goals — and spotlights the progress the company has achieved so far towards realizing its vision. Simple navigation reflects the new CSR framework to make data and strategy easily accessible, while quick-read stories share Campbell’s recent achievements in a way that’s approachable for consumers and the general public.

An animated introduction explains the advancements Campbell is making to become a leading health and well-being food company.

The report microsite is optimized for delivery on all mobile devices.

Screen shot of the simplified mobile version of the Campbell's report home page Screen shot showing the mobile navigation for the Campbell's report Screenshot showing the mobile version of the United Nations Sustainability Goals page in the Campbell's report Screenshot showing the mobile version of the Campbell's Shared: Communities landing page Screenshot showing the mobile version of the Campbell's Performance Scorecard table

Navigation mirrors Campbell’s CSR strategy and areas of impact.

Screenshot of Campbell’s CSR Grown section landing page
Screenshot of Campbell’s CSR Responsible Sourcing section landing page
Screenshot of Campbell’s CSR Sustainable Operations section landing page
Screenshot of Campbell’s CSR Shared section landing page

REAL FOOD

UNSDGs are aligned with Campbell material issues.

Feature stories are written in an approachable length and format.

A performance scorecard provides easy viewing of historical data.