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A Proven, Client-Centric Process

In the timeless words of George Harrison, “If you don’t know where you’re going, any road will take you there.” Our tested, repeatable process will create a roadmap to move your project from inception to completion on time, on budget and drama-free. Schedules are made and met, milestones are established and reached, photography and videography are produced, copy is written and proofed, internal reviews and approvals are secured, code is written and tested — these and scores of other essential tasks are executed on plan. Whether your final destination is an 85,000-word interactive sustainability report or a 12-page printed annual report, we’ll work together to set a course for success.

ClickTap on a plus sign below for more information about our process.

Strategy & Content

& Analysis

Research & Analysis

What’s your strategy to become more profitable, more sustainable? What changes are transforming the markets you serve? How are your competitors communicating? Through source material reviews, peer analyses, SME interviews, discussions with senior leaders and, where appropriate, outreach to external stakeholders, we work to know your business and your strategic imperatives nearly as well as you do.


Reporting Strategy

The process of reporting should help drive business value. We evaluate options and consider other types of reporting, such as third-party disclosures and investor ratings and rankings. The goal is to develop a reporting cadence and process that optimizes your internal resources to deliver targeted and effective communication.


Content Generation

How will content be organized and sequenced? Where will we elevate key takeaways? How can performance metrics be brought to life? How will the perspectives of senior leaders be incorporated into the report? Before the first paragraph of copy is written or the first page is designed, we’ll develop a roadmap that shapes information into a logical editorial framework.

Design & Production


Graphic Design

Awards are great, and we’ve earned a lot of them, but what excites us most is to hear a client say “You hit the target.” We’re adept at capturing each client’s unique identity. Our design team not only brings creativity and talent to the table, but also a passion for listening and collaborating with
their clients.


Interactive Development

CRI’s experienced in-house interactive team is skilled in creating sites that are innovative and intuitive. From full development to pre-launch testing, our designers and developers are accessible at every step of the process and will interface with your own IT professionals to ensure that appropriate standards and requirements
are met.